To flesh out your approach to social media check out Patrick’s blog post here 5 rungs to building a social media presence
Yes I know a lot people don’t use the word “rungs”, but I like the word and hey it’s a great word. We should use it more often, it means : “A rod or bar forming a step of a ladder.” And I believe what social media has done is formed something, an unprecedented opportunity (the step of a ladder) for people like us to extend and amplify our influence. You don’t have to buy time on television or radio. You don’t have to write a book or magazine column. You don’t even have to blog (but I do).
Now I’m going to let you in on the most important, and most often overlooked aspect of social networking: It’s not about selling. It’s about participation. It’s about being a member of a community, a tribe, a group, and connecting with people who share your interests.
Those that use…
View original post 418 more words