The internet is a mind-boggling place with so many different sites that writers can use to connect with their readers, ‘meet’ other writers, write about their topic, share their ideas, and find new channels to market. At a recent writer’s workshop hosted by crime author Jen Hilborne here in Swindon I noted down the URLs of at least 12 different author networking sites. Even for someone fairly technically ‘connected’ this was bordering on the brain-numbing – I dread to think what it was like for those who’d just got their email account up and running.
Technology is moving at a tremendous pace, with new sites springing up every day to help us build – or dilute – our online profile. From my perspective I’m sure there’s more I could be doing but at the moment the most I can manage is
blogging, Facebook, Linked-in, e-mailing and tweeting to get the word out about The Journal Writer’s Handbook.
Fact is I don’t want to spread myself so thinly, plus I don’t have the time nor the inclination to keep up with so many different sites. It’s grand that WordPress has got a sharing function which automatically ripples new content through the main social network sites. So as soon as I push the button on my blog I know the update will be visible elsewhere. This way we’re able to focus on the quality of our posts rather than making them ubiquitous.
I’ve started to check out other people’s blogs and leave comments, but again this takes time and it pays to be discerning. Last week I commented on the blog of Moodscope – a fantastic on-line service to monitor and record your daily mood, and perhaps alert a friend when your mood plummets. It’s of great help to people who have a depressive illness, but it’s also useful for anyone just wanting to raise their own conscious awareness about their state of mind.
Moodscope is one of the recommended resources I refer to in the index of The Journal Writer’s Handbook, and provided me with some of the inspiration for my book’s Mood Index. So last week when Jon Cousins at Moodscope wrote a blog post talking about the value of keeping a gratitude journal to enhance our mood, I couldn’t resist getting in touch to tell him about my book. It was a very useful connection to make, and resulted in a couple of on-line sales of my book.
Similarly Gabrielle Lichterman’s Hormonology website gets a mention in my book – so when I wrote to her last week to tell her she very kindly included a link to The Journal Writer’s Handbook on her page.
And just this week I’ve started to make use of Facebook ads – Yeay – that could be why you’re here reading this, and if that’s so you get an extra special welcome to these pages!
Again, using the logic of following your nose, promoting your book on the internet needn’t be daunting or exhausting. Use the social media sites you’re already familiar with, or choose one and make an effort to get to know it in detail and how it might help you in your marketing. One thing’s certain, whether you’re publishing entirely independently or with a partnership publisher, your online platform is an important part of your life as a self-published author.